Post-it Notes

Objective: You must design an ad campaign for a product that will be drawn at random from a bag. You must come up with a tag line and headline for three different ads for the campaign. You must have one print ad and two other types of ads.

Solution: The product I drew this time was Post-it Notes. In my ads I wanted to show that Post-it Notes are good for reminders and everyone uses them. What better way to do this than show Post-it Notes that famous people might have written as reminders. For my tag line I came up with "Get the message." I liked this because it shows that Post-it Notes are successful in in passing along information. Also, it relates back to the ad by saying these people could have used Post-it Notes to successfully pass along their message. In order to make my ad stand out from other ads I wanted to take advantage of the canary yellow color that is pattented by Post-it. This is why I placed the note on a white background. That way it was like someone stuck the note there for you to read. The first picture is my print ad that would go in a magazine. The second and third pictures are of my ad campaign in billboard form. I placed it on the billboard it would be on. The billboards can be site specific ads. The forth and fifth pictures are of my unconvetional advertising methoid. I came up with the idea to place a giant sticky note on the side of a building in Times Square in New York City like someone had put it there for a reminder.

Krazy Glue

Objective: You must design an ad campaign for a product that will be drawn at random from a bag. You must come up with a tag line and three different ads for the campaign. Each ad must have a successful headline.

Solution: I wanted to take a sarcastic approach to this ad campaign. Each ad would show the glue being used to do something extreme. I also wanted to include a characteristic of the glue in the headline. To play off the unrealistic scenes in the ad I came up with the tag line "It's that krazy". The ads were well received. I even won an iTunes gift card for having the best ad campaign in the class.

Target Ad

Objective: Create a new ad campaign for Target. Target has a distinct look to their previous ad campaigns. You must be original but capture the "Target feel" in your ad. You must come up with a new tag and create 3 original ads for your campaign.

Solution: I chose to focus on the fact that Target gives five percent of its profits to the arts and other causes. I wanted to create an ad campaign that not only showed art but also advertised a product that Target sells. Andy Warhol's art was the perfect choice for this. I came up with the tag line "shop smart." By shopping at Target not only are you smart by purchasing quality products and a good price, you are also supporting the arts.