Target Ad

Objective: Create a new ad campaign for Target. Target has a distinct look to their previous ad campaigns. You must be original but capture the "Target feel" in your ad. You must come up with a new tag and create 3 original ads for your campaign.

Solution: I chose to focus on the fact that Target gives five percent of its profits to the arts and other causes. I wanted to create an ad campaign that not only showed art but also advertised a product that Target sells. Andy Warhol's art was the perfect choice for this. I came up with the tag line "shop smart." By shopping at Target not only are you smart by purchasing quality products and a good price, you are also supporting the arts.