Smart Car

Objective: Work in teams of two and create an ad campaign for Smart Car. Your campaign must include at least 1 print ad (must have body copy), 1 other traditional ad, 1 outdoor ad, and 1 gorilla or nontraditional ad. The only photograph you are allowed to use in your ads is a picture of the car. Everything else has to be illustrated. Define your target audience and name them. You must also research the company and write a creative brief to back up your design choices. You and your partner will also have to come up with a client pitch to present to the class.

Solution: Rather than write out a lengthy explanation about the campaign we created I will post the information we used in our client pitch. This details the company, target audience, and campaign concept. We wanted the headlines of our ads to not only be a miss direct, but also hint to the fact that the smart car might be the solution to some of these issues.






Print Ad (with body copy)


Bus Stop Ad


Bus Stop Ad (in context)


College Campus Ad


College Campus Ad (in context)


Billboard


Billboard (in context)


Gorilla Campaign (will be placed in parking lots throughout cities, college campuses and businesses)


The "Solution Mobile" (dozens at a time will be seen driving around cities, college campuses, and public events throwing out t-shirts and other freebies)


Promotional T-Shirt

Refracting Instrument

Objective: Choose an object. Then create a way-finding type poster depicting the functionality of the object. Make the poster visually engaging, encouraging the eye to examine the different pieces of data.

Solution: The object I chose was a refracting instrument. I wanted to challenge myself to effectively lay type over a photograph with no clear structure. I found a really striking picture to use as my back drop. I did not want this to over power the type so I reduced the impact by fading it out a bit. I feel the end result is very effective at visually engaging the viewer as well as giving them the information about the object.

New Zealand Tourism Ad

Objective: Create an tourism ad campaign for a paticular location. You must research your chosen location to ensure that you succesfully convey certin aspects of the place or culture. You must produce three diferent ads for the campaign.

Solution: The place I chose to do my campaign for was New Zealand. I wanted a place that had a unique and strong culture to draw upon in my ads. New Zealand has a rich and strong cultural background with the Maori people. There are many traditions and rituals to draw from. I wanted to incorporate the unique designs of the Maori Ta Moko (tattoo). They have a welcoming ceremony named Powhiri. This is something that people have to expeirience when they visit New Zealand. That is where the tag "Experience The Powhiri" came from. I wanted the viewers of the ad to invision themselfs in the Maori culture. That is why I placed pictures of your "average Joe" behind the design of the Ta Moko. When the Maori women had a Ta Moko it was mainly only on their chin. This often indicated that they had "speaking rights" or thier opinion was respected.

Print Ad


Print Ad 2


Billboard

A Day For The Life

Objective: Keep track of a twenty-four hour period of time. Create a chart to display your information effectively. You must successfully use an underlying grid structure. Use the typeface you created in the previous assignment for your title and subtitles.

Solution: The title "a day for the life" basically stems from the idea that everyone has something they consider to be "the life." Everything I do in my day goes toward achieving what I consider to be "the life." I wanted to demonstrate this work flow in my design. When I reviewed the data I collected there were three main categories that my activities fell under...family, school, and open(time where nothing was scheduled). I wanted the viewer to be able to look at each category and see the amount it took up in a 24 hour period as well as how it compared, time wise, to the others. To do this I chose a triangular shape. Not only would this allow me to show each category but it would be a continuous flow of time and would reinforce the flow of the piece pointing to "the life." The family category was purposely placed at the base of the triangle because my family is what drives me to achieve my goals.

Typeface

Objective: Create a typeface to use in your next assignment. The typeface must contain 26 letters and some punctuation. The typeface must show consistency through the various letters.

Solution: I wanted to create something that effectively used thick to thin strokes. I also wanted it to be unlike anything else I had seen before.

immix apparel

Objective: Create a business. You must create a logo, letterhead (including envelope and business card), packaging for what ever product your business will sell, and a website.

Solution: I decided to create a clothing company. The company would cater to skaters and snowboarders. I wanted to give the company an east coast feel because a lot of the current companies that cater to the same target market are from California. I decided to name the company immix apparel. The word immix means to blend or mix together different elements. I thought this was fitting for a company that deals with different sports, weather elements etc. I chose black, gray, and red for the company colors to keep with the cold and rigid east coast feel. I wanted to have the unique shape of the logo echoed through different aspects of the project. For the packaging I really tried to bring in different textures that you might find in an urban environment. The shopping boxes are sprayed with an asphault and concrete type texture. The box handles are made from metal cable. I also made a metal hang tag and key chain out of brass, that has the logo etched on it. I wanted to take an unconventional approach to the website. I designed it so that all the page elements would fit on one page so you would not have to scroll down. This allowed me to move the navigation to the bottom of the page. The product selector allows you to pan from left to right to select a product or sponsored athlete. When a product or athlete is selected the large image rotates, showing a 360 degree view.


Letterhead



Packaging




Website

Post-it Notes

Objective: You must design an ad campaign for a product that will be drawn at random from a bag. You must come up with a tag line and headline for three different ads for the campaign. You must have one print ad and two other types of ads.

Solution: The product I drew this time was Post-it Notes. In my ads I wanted to show that Post-it Notes are good for reminders and everyone uses them. What better way to do this than show Post-it Notes that famous people might have written as reminders. For my tag line I came up with "Get the message." I liked this because it shows that Post-it Notes are successful in in passing along information. Also, it relates back to the ad by saying these people could have used Post-it Notes to successfully pass along their message. In order to make my ad stand out from other ads I wanted to take advantage of the canary yellow color that is pattented by Post-it. This is why I placed the note on a white background. That way it was like someone stuck the note there for you to read. The first picture is my print ad that would go in a magazine. The second and third pictures are of my ad campaign in billboard form. I placed it on the billboard it would be on. The billboards can be site specific ads. The forth and fifth pictures are of my unconvetional advertising methoid. I came up with the idea to place a giant sticky note on the side of a building in Times Square in New York City like someone had put it there for a reminder.

Krazy Glue

Objective: You must design an ad campaign for a product that will be drawn at random from a bag. You must come up with a tag line and three different ads for the campaign. Each ad must have a successful headline.

Solution: I wanted to take a sarcastic approach to this ad campaign. Each ad would show the glue being used to do something extreme. I also wanted to include a characteristic of the glue in the headline. To play off the unrealistic scenes in the ad I came up with the tag line "It's that krazy". The ads were well received. I even won an iTunes gift card for having the best ad campaign in the class.

Target Ad

Objective: Create a new ad campaign for Target. Target has a distinct look to their previous ad campaigns. You must be original but capture the "Target feel" in your ad. You must come up with a new tag and create 3 original ads for your campaign.

Solution: I chose to focus on the fact that Target gives five percent of its profits to the arts and other causes. I wanted to create an ad campaign that not only showed art but also advertised a product that Target sells. Andy Warhol's art was the perfect choice for this. I came up with the tag line "shop smart." By shopping at Target not only are you smart by purchasing quality products and a good price, you are also supporting the arts.

Visual Argument

Objective: Create a visual that successfully communicates a particular idea or belief.

Solution: I decided to use the idea that some (notice I said some and not all) congressmen are greatly influenced by lobbyists and their deep pockets. I came up with the idea of using the gavel because that is widely associated with courts and law making. I made the "money gavel" represent the lobbyists. This is to show them pounding their agendas into congress with money.

Cetaphil

Objective: Create an up to date logo for the skin care brand Cetaphil. The logo must reflect the product and the tag line. The logo must also include a ligature (a stroke that joins adjacent letters).

Solution: When I think of a skin care product I think it should be light and refreshing. In order to portray this in the logo I used a clean and simple typeface. I also used a lighter shade of blue and green because those colors have a clean appearance to them. I also created the wave through the name to give of a light free floating feeling. This wave, along with the joining strokes in the letter E and T, also help to satisfy the ligature requirement.

Jean Company

Objective: Create the name, the look and the promotional material (including hang tags) of a new jean company. You will create one name but create 3 different visual directions for the following potential markets.
1st market - young western wear - traditional market inexpensive price comparison
2nd market - young urban wear - new luxury market high dollar, high fashion
3rd market - global - jean companies n general are finally going global. The company purchases textiles and construction in China and India and would like to see a visual that reflects that. You must research each market to ensure you logo works.

Solution: The name I came up with was True Jeans. I felt that this name embodied individuality and would be versatile in the markets it appealed to. For each brand I created a hang tag and an envelope containing a authenticity card.

The paper I used for the envelope, card, and hang tag for the western market has a suede feel to it.


The black paper I used for the urban market has a rubber feel to it, and the silver cut out on the envelope is made from a metal screen.



I wanted to create an interesting envelope for the global market so I came up with a way to have four sides fold together to enclose the card and show the logo.