Smart Car

Objective: Work in teams of two and create an ad campaign for Smart Car. Your campaign must include at least 1 print ad (must have body copy), 1 other traditional ad, 1 outdoor ad, and 1 gorilla or nontraditional ad. The only photograph you are allowed to use in your ads is a picture of the car. Everything else has to be illustrated. Define your target audience and name them. You must also research the company and write a creative brief to back up your design choices. You and your partner will also have to come up with a client pitch to present to the class.

Solution: Rather than write out a lengthy explanation about the campaign we created I will post the information we used in our client pitch. This details the company, target audience, and campaign concept. We wanted the headlines of our ads to not only be a miss direct, but also hint to the fact that the smart car might be the solution to some of these issues.






Print Ad (with body copy)


Bus Stop Ad


Bus Stop Ad (in context)


College Campus Ad


College Campus Ad (in context)


Billboard


Billboard (in context)


Gorilla Campaign (will be placed in parking lots throughout cities, college campuses and businesses)


The "Solution Mobile" (dozens at a time will be seen driving around cities, college campuses, and public events throwing out t-shirts and other freebies)


Promotional T-Shirt

Refracting Instrument

Objective: Choose an object. Then create a way-finding type poster depicting the functionality of the object. Make the poster visually engaging, encouraging the eye to examine the different pieces of data.

Solution: The object I chose was a refracting instrument. I wanted to challenge myself to effectively lay type over a photograph with no clear structure. I found a really striking picture to use as my back drop. I did not want this to over power the type so I reduced the impact by fading it out a bit. I feel the end result is very effective at visually engaging the viewer as well as giving them the information about the object.