New Zealand Tourism Ad

Objective: Create an tourism ad campaign for a paticular location. You must research your chosen location to ensure that you succesfully convey certin aspects of the place or culture. You must produce three diferent ads for the campaign.

Solution: The place I chose to do my campaign for was New Zealand. I wanted a place that had a unique and strong culture to draw upon in my ads. New Zealand has a rich and strong cultural background with the Maori people. There are many traditions and rituals to draw from. I wanted to incorporate the unique designs of the Maori Ta Moko (tattoo). They have a welcoming ceremony named Powhiri. This is something that people have to expeirience when they visit New Zealand. That is where the tag "Experience The Powhiri" came from. I wanted the viewers of the ad to invision themselfs in the Maori culture. That is why I placed pictures of your "average Joe" behind the design of the Ta Moko. When the Maori women had a Ta Moko it was mainly only on their chin. This often indicated that they had "speaking rights" or thier opinion was respected.

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Billboard

A Day For The Life

Objective: Keep track of a twenty-four hour period of time. Create a chart to display your information effectively. You must successfully use an underlying grid structure. Use the typeface you created in the previous assignment for your title and subtitles.

Solution: The title "a day for the life" basically stems from the idea that everyone has something they consider to be "the life." Everything I do in my day goes toward achieving what I consider to be "the life." I wanted to demonstrate this work flow in my design. When I reviewed the data I collected there were three main categories that my activities fell under...family, school, and open(time where nothing was scheduled). I wanted the viewer to be able to look at each category and see the amount it took up in a 24 hour period as well as how it compared, time wise, to the others. To do this I chose a triangular shape. Not only would this allow me to show each category but it would be a continuous flow of time and would reinforce the flow of the piece pointing to "the life." The family category was purposely placed at the base of the triangle because my family is what drives me to achieve my goals.

Typeface

Objective: Create a typeface to use in your next assignment. The typeface must contain 26 letters and some punctuation. The typeface must show consistency through the various letters.

Solution: I wanted to create something that effectively used thick to thin strokes. I also wanted it to be unlike anything else I had seen before.