New Zealand Tourism Ad

Objective: Create an tourism ad campaign for a paticular location. You must research your chosen location to ensure that you succesfully convey certin aspects of the place or culture. You must produce three diferent ads for the campaign.

Solution: The place I chose to do my campaign for was New Zealand. I wanted a place that had a unique and strong culture to draw upon in my ads. New Zealand has a rich and strong cultural background with the Maori people. There are many traditions and rituals to draw from. I wanted to incorporate the unique designs of the Maori Ta Moko (tattoo). They have a welcoming ceremony named Powhiri. This is something that people have to expeirience when they visit New Zealand. That is where the tag "Experience The Powhiri" came from. I wanted the viewers of the ad to invision themselfs in the Maori culture. That is why I placed pictures of your "average Joe" behind the design of the Ta Moko. When the Maori women had a Ta Moko it was mainly only on their chin. This often indicated that they had "speaking rights" or thier opinion was respected.

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