Visual Argument

Objective: Create a visual that successfully communicates a particular idea or belief.

Solution: I decided to use the idea that some (notice I said some and not all) congressmen are greatly influenced by lobbyists and their deep pockets. I came up with the idea of using the gavel because that is widely associated with courts and law making. I made the "money gavel" represent the lobbyists. This is to show them pounding their agendas into congress with money.

Cetaphil

Objective: Create an up to date logo for the skin care brand Cetaphil. The logo must reflect the product and the tag line. The logo must also include a ligature (a stroke that joins adjacent letters).

Solution: When I think of a skin care product I think it should be light and refreshing. In order to portray this in the logo I used a clean and simple typeface. I also used a lighter shade of blue and green because those colors have a clean appearance to them. I also created the wave through the name to give of a light free floating feeling. This wave, along with the joining strokes in the letter E and T, also help to satisfy the ligature requirement.

Jean Company

Objective: Create the name, the look and the promotional material (including hang tags) of a new jean company. You will create one name but create 3 different visual directions for the following potential markets.
1st market - young western wear - traditional market inexpensive price comparison
2nd market - young urban wear - new luxury market high dollar, high fashion
3rd market - global - jean companies n general are finally going global. The company purchases textiles and construction in China and India and would like to see a visual that reflects that. You must research each market to ensure you logo works.

Solution: The name I came up with was True Jeans. I felt that this name embodied individuality and would be versatile in the markets it appealed to. For each brand I created a hang tag and an envelope containing a authenticity card.

The paper I used for the envelope, card, and hang tag for the western market has a suede feel to it.


The black paper I used for the urban market has a rubber feel to it, and the silver cut out on the envelope is made from a metal screen.



I wanted to create an interesting envelope for the global market so I came up with a way to have four sides fold together to enclose the card and show the logo.

Beverage

Objective: Come up with a name and logo for a beverage. You must use a symbol system in your design. You must find a bottle to use and create some sort of packaging for your chosen beverage.

Solution: I chose to do a flavored bottled water. I wanted to have a exotic feel to my product so I chose the name TEVAI which means sacred waters in Tahitian. The phrase "Hina’aro oe e inu" is Tahitian for "do you want a drink", which I used as my slogan. The flavors which I chose were mint and lime. I took thin sheets of bass wood and soaked them on water and covered the lid and also used the wood to make an outer sleeve to hold the bottle.

Symbol Project

Objective: The purpose of this project was to create a basic symbol from a common everyday item. Then we were to take our symbol and use it to solve creative problems...turn it into a metaphor, alter it to completely change its visual meaning, create an interesting pattern...those were a few of the 15 or so creative problems. We also had to create something that would house our solutions that in some way reflected our chosen symbol.

Solution: I chose to use a car for my symbol. The way I came up with the idea of making a shop towel container to hold my symbol collection. This idea came after walking up and down the isles at Pep Boys for about an hour or so. I made the container out of foam, poster board, and glue soaked velum. I took actual shop towels and ironed on my ten favorite symbol solutions and stitched the corners together, this way they would pull out of the container one right after the other. It was a lot of work but the finished product was well received.

Brochure

Objective: Create a brochure advertising the art department at UT Arlington that would be sent to prospective students. The brochure must have at least eight pages and be visually appealing to peak the interest of readers and display the skill of UTA students.

Solution: I came up with the idea to focus my brochure around doors and fire escapes. The main theme of my brochure was "open doors and escape the mundane", insinuating that attending UTA will open doors for you in your life to give you experiences. I wanted to use my own photography so I went to downtown Dallas and took pictures of fire escapes and random doors. I really enjoyed the creative process on this assignment and seeing it all come together.

Alphabet Soup

Objective: Find every letter of the alphabet in your surroundings. You cannot use a process that was used to create a letter more than once. Then compile your findings and present them in some type of a book.

Solution: After taking pictures of all the letters in the alphabet I decided to give my presentation an industrial type of feel. I put a grid on each page, placed the original picture in the center of the grid, and then inverted the image and place that in the lower right corner. On the back page I took each image and made half of it inverted. I then cut the actual cover of the book out of sheet metal, riveted hinges on it and bolted all the pages together.