Krazy Glue

Objective: You must design an ad campaign for a product that will be drawn at random from a bag. You must come up with a tag line and three different ads for the campaign. Each ad must have a successful headline.

Solution: I wanted to take a sarcastic approach to this ad campaign. Each ad would show the glue being used to do something extreme. I also wanted to include a characteristic of the glue in the headline. To play off the unrealistic scenes in the ad I came up with the tag line "It's that krazy". The ads were well received. I even won an iTunes gift card for having the best ad campaign in the class.