Post-it Notes

Objective: You must design an ad campaign for a product that will be drawn at random from a bag. You must come up with a tag line and headline for three different ads for the campaign. You must have one print ad and two other types of ads.

Solution: The product I drew this time was Post-it Notes. In my ads I wanted to show that Post-it Notes are good for reminders and everyone uses them. What better way to do this than show Post-it Notes that famous people might have written as reminders. For my tag line I came up with "Get the message." I liked this because it shows that Post-it Notes are successful in in passing along information. Also, it relates back to the ad by saying these people could have used Post-it Notes to successfully pass along their message. In order to make my ad stand out from other ads I wanted to take advantage of the canary yellow color that is pattented by Post-it. This is why I placed the note on a white background. That way it was like someone stuck the note there for you to read. The first picture is my print ad that would go in a magazine. The second and third pictures are of my ad campaign in billboard form. I placed it on the billboard it would be on. The billboards can be site specific ads. The forth and fifth pictures are of my unconvetional advertising methoid. I came up with the idea to place a giant sticky note on the side of a building in Times Square in New York City like someone had put it there for a reminder.